Area Sales Manager-B2B

DAG Industries Nigeria Limited is an authorized distributor of Bajaj Auto Ltd. and MRF Tyres in Nigeria, with operations spanning motorcycles, tricycles, tyres, genuine spare parts, lubricants, and after-sales services. We are recruiting to fill the position below:

Job Title: Area Sales Manager-B2B

Location: Ikeja, Lagos

Employment Type: Full-time

Key Responsibilities

Drive monthly, quarterly, and annual sales targets for Bajaj Maxima Z Cargo tricycles. Identify and acquire new corporate, logistics, FMCG, wholesale, industrial, and fleet accounts. Conduct regular field visits, market mapping, customer prospecting, and product demonstrations. Develop customer-specific solutions and present cost-per-kilometre, Total Cost of Ownership (TCO), and Return on Investment (ROI) comparisons. Manage sales pipelines, forecasts, negotiations, and customer follow-ups. Coordinate with service, spare parts, fabrication, and financing partners to support customer satisfaction and repeat business. Submit accurate and timely sales, field activity, pipeline, and competitor reports.

Requirements

B.Sc. or HND in Marketing, Business Administration, Mechanical/Automotive Engineering, Supply Chain Management, or a related discipline. 5–7 years of target-driven B2B field sales experience in Nigeria, with verifiable sales achievements and new-account acquisition experience. Proven ability to meet sales quotas and undertake extensive fieldwork, spending at least 80% of working time in the field. A valid driver’s licence and ability to support field demonstrations. Excellent communication, prospecting, negotiation, consultative selling, and commercial skills. Nigerian Pidgin proficiency is essential; fluency in Yoruba, Igbo, or Hausa is an added advantage. Experience in commercial vehicles, LCVs, three-wheelers, FMCG, industrial equipment, fleet leasing, logistics, or related B2B sectors is an advantage.