Area Sales Manager - Lubricants

DAG Industries Nigeria Limited is an authorized distributor of Bajaj Auto Ltd. and MRF Tyres in Nigeria, with operations spanning motorcycles, tricycles, tyres, genuine spare parts, lubricants, and after-sales services. We are recruiting to fill the position below:

Job Title: Area Sales Manager - Lubricants Locations: Akure - Ondo, Lafia - Nasarawa, and Jos - Plateau

Employment Type: Full-time

Job Summary

The Area Sales Manager is the frontline sales-execution role responsible for generating demand, acquiring customers and driving DAG lubricants sales within an assigned local market or area. The role is highly field-oriented and focuses on daily market coverage, prospecting, customer visits, distributor and dealer support, workshop and service-station engagement, fleet-operator acquisition, lead conversion and competitor monitoring. The ASM is expected to maintain strong physical presence in the market and develop relationships with distributors, sub-dealers, workshops, quick-lube outlets, service stations, fleet owners and other prospective customers. Execute daily and weekly sales activities required to achieve assigned area sales targets for lubricants. Prospect continuously for workshops, service stations, quick-lube outlets, fleet owners, industrial customers, distributors and other potential customers. Conduct regular visits to workshops, service stations, distributor outlets, markets, business clusters and other high-potential customer locations. Build and maintain productive relationships with workshop owners, service-station operators, mechanic associations and fleet operator groups to generate sales opportunities. Generate qualified leads, conduct product presentations and demonstrations, follow up prospects and convert them into completed sales. Support distributors and sub-dealers with customer prospecting, product information, merchandising, market activation and retail conversion. Capture accurate customer information, lead status, sales activity and competitor intelligence and submit required field reports. Identify customer objections, product-quality concerns and counterfeit or adulterated-lubricant issues and coordinate appropriate responses with the relevant internal teams. Monitor competitor lubricant brands, pricing, promotions, distributor activities and market movements and promptly report significant developments. Support approved sales campaigns, roadshows, workshop activations, customer events and other market-development initiatives. Maintain professional conduct and ensure that all customer interactions, pricing communications, documentation and sales activities comply with company policies.