ATL Manager

Transsion Holdings is a leading global technology company specializing in smart devices and consumer electronics. Through its renowned brands—TECNO, Infinix, itel, Oraimo, and Syinix—the company serves millions of customers across Africa and other emerging markets. We are committed to innovation, operational excellence, and developing talented professionals who are passionate about making an impact. We are recruiting to fill the position below:

Job Title: ATL Manager

Location: Ikeja, Lagos

Employment Type: Full-time

About the Role

Infinix Nigeria is hiring an ATL Manager to lead our mass media advertising strategy across TV, radio, print, outdoor (OOH), and cinema. You'll plan, execute, and optimize high-impact brand campaigns that drive awareness, preference, and market share growth across Nigeria's diverse consumer segments. What You'll Do Develop and execute the annual ATL media strategy and manage the advertising budget Plan mass media campaigns across TV, radio, OOH, print, and cinema — defining objectives, audiences, and media mix Brief and manage creative agencies; oversee production of TVCs, radio jingles, print ads, and OOH creatives Work with media agencies on media plans; negotiate rates, placements, and value-added partnerships Monitor campaign delivery (GRPs, reach, frequency) and track spend against budget Measure effectiveness through brand tracking and sales lift analysis, and present insights to senior leadership Coordinate with trade marketing and BTL teams for integrated campaign rollouts What We're Looking For Bachelor's Degree in Marketing, Advertising, Communications, or a related field 5+ years in ATL marketing, media planning, or brand advertising, with proven campaign success in Nigeria/West Africa Deep knowledge of Nigeria's media landscape and strong relationships with media agencies, production houses, and media owners Sharp creative judgment, strong analytical and budget management skills, and effective stakeholder management Consumer electronics, tech, or FMCG brand experience is a plus. What We Offer Competitive compensation and benefits | Career progression within Transsion Holdings | The chance to lead ATL strategy for one of Africa's top smartphone brands.