Brand Marketing Manager – Beauty & Lifestyle

Ascentech Services Limited is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their businesses. We are recruiting to fill the position below:

Job Title: Brand Marketing Manager – Beauty & Lifestyle

Location: Lagos

Employment Type: Full-time

Job Summary

We are seeking an experienced Brand Marketing Manager to drive brand awareness, customer engagement, and sales growth within the Beauty & Lifestyle category. The ideal candidate will develop and execute marketing strategies, manage product launches and promotional campaigns, strengthen brand partnerships, and deliver exceptional customer experiences across digital and physical retail channels.

Key Responsibilities

Develop and implement brand marketing strategies aligned with business objectives and sales targets. Plan and execute marketing campaigns, product launches, promotions, and customer engagement initiatives. Drive customer acquisition, retention, loyalty, and repeat purchases. Coordinate digital marketing, social media, CRM, and e-commerce campaigns. Oversee in-store activations, product displays, sampling, and brand events. Build and maintain relationships with brand partners, suppliers, influencers, and marketing agencies. Manage marketing budgets and evaluate campaign performance and return on investment (ROI). Monitor market trends, consumer behaviour, and competitor activities to identify growth opportunities. Prepare performance reports and recommend strategies to improve brand visibility, sales, and profitability.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 8 years' experience in retail, FMCG, lifestyle, or consumer brand marketing. At least 3 years' experience in beauty, personal care, grooming, fragrance, or premium consumer brands. Proven experience in brand management, campaign execution, product launches, digital marketing, and retail activations. Strong analytical, communication, project management, and stakeholder management skills. Experience managing marketing budgets and measuring campaign performance. An MBA or relevant professional qualification is an added advantage.