CRM Analyst & Automation Specialist

Alfred & Victoria Associates is one of Nigeria’s leading ICT solution based company. Our company offers a wide range of services which are in high demand of today’s emerging market. AVA has three major arms which have been streamlined to meet our customer's needs. The three major arms are: Consulting, Recruitment and Training. Alfred & Victoria Associates has become one of the most sought after Human Capital Development Organization in recent times. She is fast becoming the distinguished strategic partner required in all sectors of the economy, and also in the fast growing world of outsourcing which is now in huge demand in all profession. We are recruiting to fill the position below:

Job Title: CRM Analyst & Automation Specialist

Location: Lagos

Employment Type: Full-time

Industry: Chain Pharmacy Stores

Job Summary

We are seeking a data-driven CRM Analyst & Automation Specialist to manage customer data, analyse marketing and sales performance, and implement automated workflows that improve lead conversion, customer engagement, and retention. The ideal candidate will leverage CRM systems, analytics tools, and automation technologies to optimise business processes, generate actionable insights, and support data-driven decision-making and business growth.

Responsibilities

Collect, clean, validate, and consolidate data from marketing, sales, CRM, website analytics, email marketing, social media, and e-commerce platforms. Track, analyse, and report campaign performance using key metrics, including reach, engagement, CTR, CPC, leads, conversion rates, CPA, ROAS, and revenue where data is available. Develop and maintain dashboards, reports, and performance trackers to provide actionable insights into marketing and sales activities. Integrate marketing, website, customer enquiry, and order data to improve visibility across the customer journey. Identify data gaps, inconsistencies, and tracking issues, and recommend solutions to improve data accuracy and reporting reliability. Analyse customer behaviour, purchase history, and engagement patterns to identify customer segments, repeat-purchase opportunities, and retention strategies. Manage and maintain CRM systems, ensuring customer records, lead information, sales activities, and communication histories are accurate and up to date. Design and implement automated workflows for lead capture, lead assignment, follow-up reminders, email campaigns, customer onboarding, and post-purchase communication. Develop customer segmentation strategies to support personalised marketing campaigns and targeted communication. Monitor lead progression through the sales funnel, identify conversion bottlenecks, and recommend improvements to increase sales effectiveness. Implement lead scoring and prioritisation processes to help sales and marketing teams focus on high-potential prospects. Set up automated notifications and alerts for new enquiries, abandoned orders, overdue follow-ups, repeat purchases, and inactive customers where supported by available systems. Evaluate CRM and marketing automation tools and recommend solutions that align with business needs and available resources. Conduct A/B testing and analyse campaign results to improve email performance, customer engagement, and conversion rates. Monitor customer retention, repeat-purchase rates, customer lifetime value, and other relevant customer relationship indicators where data is available. Establish standard operating procedures for data entry, CRM usage, reporting, and customer data management.