Digital Marketing Specialist (Remote)

Simba Group which started operations in 1988, is a conglomerate having a Pan-Nigeria presence and business interests in some ofthe most dynamic sectors in the economy. The Group is a dominant player in the transportation, powerand IT-enabled service sectors, which are critical to the sustained growth of the Nigerian Economy. The corporate vision of the Group is to provide innovative and quality products along with excellent after-sales service to our customers. The activities of the Group are guided by strong value systems built around Integrity, Innovation, Openness and Consistency. We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Remote

Employment Type: Contract

Work Arrangement: Fully Remote

Employment Type: Full-Time

Job Summary

We are seeking a creative, results-driven Digital Marketing Specialist to develop and execute digital marketing strategies that increase brand visibility, generate leads, drive traffic, and support business growth. The ideal candidate should have a strong combination of content creation, copywriting, search engine optimisation, paid advertising, email marketing, video production, and landing page development skills. The successful candidate will be responsible for managing digital marketing campaigns across multiple platforms while leveraging modern tools, including AI-powered content creation solutions, to improve efficiency and performance.

Key Responsibilities

Content Creation and Copywriting: Develop engaging, persuasive, and conversion-focused content for social media, websites, email campaigns, and digital advertisements. Write compelling marketing copy, captions, headlines, promotional messages, and calls to action. Develop content ideas and maintain a consistent brand voice across digital channels. Create and manage content calendars to ensure consistent and strategic content delivery. Social Media and Digital Content Management: Plan, create, publish, and manage content across relevant social media platforms. Develop engaging visual and written content tailored to different platforms and target audiences. Monitor content performance, audience engagement, and emerging digital trends. Identify opportunities to improve reach, engagement, brand awareness, and audience growth. Search Engine Optimisation (SEO) and Search Engine Marketing (SEM): Implement SEO strategies to improve website visibility and organic search rankings. Conduct keyword research and optimise website content, landing pages, and other digital assets. Support search engine marketing initiatives, including paid search campaigns. Monitor search performance and recommend improvements based on analytics and keyword trends. Paid Advertising and Campaign Management: Plan, launch, and optimise digital advertising campaigns across relevant platforms, including Google Ads and Meta Ads. Develop effective advertising creatives, copy, and audience targeting strategies. Monitor advertising budgets, campaign performance, cost per lead, conversion rates, and return on advertising spend. Conduct A/B testing to improve campaign effectiveness and conversion performance. Email Marketing: Develop and execute email marketing campaigns for customer acquisition, engagement, and retention. Write engaging email copy and create campaign layouts. Manage email lists, segmentation, scheduling, and automation where required. Track email campaign performance, including open rates, click-through rates, and conversions. AI Video Creation and Video Editing: Create engaging short-form and long-form video content for marketing campaigns and social media platforms. Use AI-powered tools to generate video content, voiceovers, visuals, and other marketing assets where appropriate. Edit raw footage into polished, platform-appropriate videos using suitable video editing software. Develop video advertisements, promotional videos, product demonstrations, and other marketing materials. Landing Page Creation and Optimisation: Create and optimise landing pages for advertising campaigns, lead generation, and product or service promotions. Develop compelling landing page copy, layouts, headlines, and calls to action. Use suitable website builders, landing page tools, or content management systems to implement landing pages. Monitor landing page performance and recommend improvements to increase conversions. Reporting and Performance Analysis: Track and report on key digital marketing performance indicators. Analyse campaign data to identify trends, opportunities, and areas for improvement. Prepare regular reports on website traffic, audience engagement, lead generation, advertising performance, and conversions. Use data-driven insights to improve marketing strategies and overall campaign effectiveness.