Director of Brand, Innovation and Experience

Isaacworthub LLC is a fast-growing experiential and creative company delivering exceptional brand experiences across Africa. We are recruiting to fill the position below:

Job Title: Director of Brand, Innovation and Experience

Location: Lagos, Nigeria (Hybrid)

Employment Type: Executive / Full-Time Description The brief is changing. The consumer is evolving. We need the mind that shapes what comes next. We are a market-leading Experiential Marketing Agency that refuses to play it safe. We don’t just build stages or hand out flyers; we build cultural properties, engineer immersive brand worlds, and design experiences that blur the lines between the physical and digital. We are searching for a visionary Director of Brand, Innovation & Experience. This is a high-impact executive role for a rare hybrid thinker: someone who is part brand strategist, part creative technologist, and part experiential architect. You will be the creative and strategic force driving our agency’s long-term product offering, steering how world-class brands interact with African consumers. The Mission (Your Core Responsibilities) Redefine Experiential Marketing: Champion the integration of cutting-edge technology (Web3, AR/VR, AI, spatial computing, and immersive tech) into traditional physical activations and live events. Lead Brand & Experience Strategy: Own the high-level brand strategy for our tier-1 clients. Translate complex market insights, consumer behavioral data, and cultural trends into disruptive, experiential blueprints. Architect IP & Proprietary Experiences: Drive the ideation, design, and commercialization of the agency's own proprietary event properties, festivals, and experiential products. Direct High-Stakes Creative Pitches: Lead the collaborative effort between strategy, creative, and digital teams to design and pitch jaw-dropping, multi-sensory experiences that secure major multi-million Naira accounts. Thought Leadership & Agency Positioning: Act as the public face and thought leader of the agency, showcasing our innovation capabilities through industry panels, whitepapers, and keynote presentations. The DNA (Who You Are) The Experience Pioneer: You have 10+ years of experience in brand strategy, creative direction, or experience design, with a heavy footprint in experiential marketing, innovation hubs, or cutting-edge creative agencies. The Culturally Connected Technologist: You sit at the intersection of pop culture, African consumer insights, and technology. You know how to leverage tech to evoke deep emotional responses from an audience, not just as a gimmick. The Strategic Narrative Master: You possess an elite ability to sell complex, abstract, and highly ambitious experiential concepts to demanding C-level executives. The Empathetic Leader: You are a seasoned executive capable of mentoring and inspiring diverse creative minds, technologists, and strategists, building an agency culture that prioritizes experimentation. What’s on Offer? An Uncapped Canvas: The autonomy and resources to build and deploy first-of-their-kind experiences across the continent. Executive Compensation: Top-tier executive salary package, equity/profit-sharing incentives on built IPs, and comprehensive executive perks (official vehicle, premium healthcare, global industry festival allowances). The Network: Direct collaboration with global brand custodians and local cultural icons.