Head, Brand, Marketing & Commuications (BMC)

IT Horizons Limited is a system integrator and Application ICT Company with a clear focus on technology-enabled solutions and professional services. We are recruiting to fill the position below:

Job Title: Head, Brand, Marketing & Communications (BMC)

Location: Head Office (with cross-location and cross-country engagement as required), Lagos

Employment Type: Full-time

Reports to: The Group Managing Director / CEO

Job Summary

The Head, Brand, Marketing & Communications (BMC) is responsible for defining and leading the Group-wide brand, marketing and corporate communications agenda for ITH Holdings, translating business strategy into a distinctive market position, credible corporate reputation, sustained brand visibility and measurable commercial impact across the Group. The role serves as the strategic custodian of the ITH Holdings brand architecture, identity, narrative and reputation, ensuring consistent positioning while enabling the Group's portfolio businesses to communicate effectively to their priority markets. The Head of BMC partners with Executive Leadership, Sales, Presales, Strategy, People & Culture and other business functions to develop integrated go-to-market, thought-leadership, demand-generation, employer-brand and stakeholder-engagement programmes that support growth, customer acquisition, retention and long-term enterprise value. The role leads corporate communications, public relations, digital and social media, content, campaigns, events, sponsorships, media relations, brand governance, marketing intelligence and reputation management. It is accountable for building a data-led marketing function with clear performance metrics, disciplined budget management and demonstrable return on marketing investment. Key Roles &

Responsibilities

Brand Strategy, Architecture & Governance: Develop and own the Group-wide brand strategy, positioning, value proposition and brand architecture for ITH Holdings and its portfolio businesses, ensuring alignment with corporate strategy, growth priorities and target markets. Establish and enforce brand governance standards, visual identity, tone of voice, templates, guidelines and approval protocols across all entities, channels and touchpoints. Continuously assess brand health, market perception, competitive positioning and relevance; recommend interventions that strengthen differentiation, trust and enterprise value. Ensure clear and consistent articulation of ITH Holdings’ technology, digital transformation and innovation capabilities to customers, partners, talent and the wider market. Integrated Marketing & Commercial Enablement: Translate business and revenue priorities into annual and quarterly integrated marketing plans, campaigns and go-to-market programmes with clear objectives, audiences, budgets, channels and success measures. Partner with Sales, Presales, Technology and business leaders to build demand-generation, account-based marketing, solution-marketing and customer-engagement initiatives that strengthen pipeline creation and conversion. Develop marketing propositions, credentials, case studies, sales-enablement materials and campaign assets that clearly communicate business value and support commercial teams. Use customer, market and competitor insights to identify growth opportunities, refine messaging and improve campaign effectiveness. Corporate Communications, PR & Reputation Management: Develop and execute the corporate communications strategy for ITH Holdings, ensuring coherent internal and external narratives across the Group. Build proactive media relations and thought-leadership programmes that strengthen executive visibility, corporate credibility and industry influence. Coordinate corporate announcements, press releases, executive communications, speeches, key stakeholder messages and media enquiries. Establish issues and crisis-communication protocols; monitor reputational risks and coordinate timely, accurate responses with Executive Leadership and relevant functions. Advise leadership on the communication implications of strategic initiatives, organizational changes, partnerships, sensitive matters and major business decisions. Digital, Social Media & Content Leadership: Own the Group’s digital brand presence and social media strategy, ensuring platforms are purposeful, current, engaging and aligned with business objectives. Develop an integrated content strategy and editorial calendar covering thought leadership, solution education, customer stories, executive visibility, employer brand, corporate milestones and industry commentary. Drive website and digital-channel performance, including content quality, discoverability, audience growth, engagement and conversion in partnership with relevant technical resources. Use analytics and social listening to evaluate sentiment, audience behaviour and content performance and continuously optimize channel strategy. Stakeholder, Customer & Employer Brand Engagement: Design communication and brand programmes that strengthen relationships with customers, partners, employees, prospective talent, industry stakeholders and communities. Partner with People & Culture to strengthen employer branding, employee advocacy and internal brand alignment, ensuring employees understand and consistently represent the Group’s values and brand promise. Support customer advocacy initiatives, including testimonials, references, case studies, customer satisfaction insights and strategic events. Ensure sponsorships, partnerships and corporate social-impact communications reinforce the Group’s reputation and strategic positioning. Events, Partnerships & Market Presence: Provide strategic oversight for corporate events, conferences, exhibitions, solution showcases, executive engagements and sponsorship