Marketer

Elite Talent Placements - Navigating Nigeria's complex and competitive business landscape requires innovative thinking and proactive initiatives. Elite Talent Placements (ETP) excels in corporate training and talent acquisition, offering a unique approach that goes beyond standard training providers. We connect your organization with globally renowned industry experts, ensuring you receive top-tier training that propels your business forward. We are recruiting to fill the position below:

Job Title: Marketer

Location: Benin, Edo

Department: Marketing & Business Development

Reports to: Centre Office Manager

Role Purpose

Grow patient volumes, referrals and corporate/HMO accounts, and build trust in the centre among clinicians, employers and the community.

Key Responsibilities

Build a referral network of doctors, hospitals, clinics, pharmacies and HMOs through regular visits and follow-up. Promote laboratory, imaging and diagnostic services and health packages, including corporate wellness and school/community screenings. Secure and manage corporate and HMO/insurer accounts (including Group subsidiaries); agree tariffs, onboarding and billing with Finance. Plan health-awareness campaigns, digital content and outreach events. Monitor patient experience from enquiry to result delivery; escalate complaints and turnaround issues to the Centre Manager. Keep content ethical and compliant: no unverified clinical claims; strict patient confidentiality. Submit a weekly report on leads, referrals, accounts, conversions and competitor activity.

Key Performance Indicators

Test volumes and revenue attributable to marketing. Active referrers; corporate and HMO accounts won. New-patient numbers; lead-to-patient conversion.

Qualifications

& Competencies B.Sc/HND in Marketing, Public Health, Medical Laboratory Science or related; 2 years' marketing experience, preferably healthcare, pharma or diagnostics. Excellent communication and relationship skills; credible with medical professionals; organised, self-motivated, ethical.