Regional Sales Manager (Plastic Manufacturing Company)

Sunplast is a leading plastic manufacturing company in Nigeria with almost 30 years experience in the plastic manufacturing industry. Sun Group entered into the Plastics industry through the acquisition of a plant in Sango Ota, Ogun State in 1991. A second plant was installed and commissioned in 2000 in Lagos. In 2015 both plants were merged under one roof in Ogun State. The plants, which operate under the names Bright Products Limited and Sunplast Industries Limited, are equipped with top-of-the-line injection molding machines from China, India and Taiwan. We are recruiting to fill the position below:

Job Title: Regional Sales Manager (Plastic Manufacturing Company) Locations: Lagos, Asaba - Delta and Kano

Employment Type: Full-time

Key Responsibilities

Develop and implement regional sales strategies to achieve revenue, volume and market share targets. Lead and supervise field sales representatives across the assigned region. Identify new business opportunities and expand distribution channels for the company’s plastic products. Build and maintain relationships with distributors, wholesalers, retailers and key accounts. Set regional sales targets and monitor individual and team performance. Develop strategies to improve product penetration, customer acquisition and market coverage. Monitor market trends, competitor activities, pricing and customer preferences. Manage distributor performance, sales forecasting, stock availability and product distribution. Work closely with Production, Logistics and Accounts to ensure timely deliveries and effective credit control. Monitor customer payments and outstanding debts in line with company credit policies. Conduct regular market visits and provide coaching and support to sales representatives. Prepare periodic sales reports, forecasts and market intelligence for management. Ensure effective implementation of sales policies and promotional activities across the region.

Requirements

HND or BSc Degree in Marketing, Business Administration or a related discipline. 6 - 10 years’ experience in sales, with substantial experience in plastic manufacturing or related FMCG/distribution industries. Proven experience managing regional sales operations and leading field sales teams. Strong knowledge of plastic products, distribution channels and regional market dynamics. Demonstrated ability to achieve sales targets, expand market share and develop distributor networks. Experience in sales forecasting, budgeting, pricing and credit management. Excellent leadership, negotiation, communication and analytical skills. Proficiency in Microsoft Excel, sales reporting tools and CRM systems. Willingness to travel extensively within the assigned region.