Social Media & Content Manager

At ATAfrica, we spearhead the next frontier of FinTech, driven by a deep understanding of users’ needs, cutting-edge tech and AI. We are recruiting to fill the position below:

Job Title: Social Media & Content Manager

Location: Nigeria (Hybrid) Summary We are looking for a passionate Social Media & Content Manager to develop, implement, and manage our social media strategy and content creation. In this role, you will be responsible for creating compelling and relevant content across various social media platforms, engaging with our audience, and driving brand awareness and customer engagement. You will have the following responsibilities Develop social channel-specific strategies and objectives that support the team’s goals and overall business priorities. Manage social content production to support broader communications goals and campaigns. Ensure the company’s mission and vision are being effectively, and creatively, communicated to target customers using the brand’s voice and tone. Strategically leverage social media channels as a key element of integrated marketing campaigns, in collaboration with other members of the social team / global communications team. Monitor industry trends and news and recommend activities that would drive brand awareness and engagement. Track social media metrics and results. Create monthly reports and aggregate data into actionable insights to inform strategy and plans. Evaluate new and existing channels based on the company’s needs. Create compelling stories for target audiences; manage and collaborate with agencies and consultants to develop content Deliver messaging, story development, and engagement models for integrated campaigns Partner with the Global Communications team and other internal partners to develop and execute proactive and strategic communication initiatives Monitor, track, and analyze the impact of communications initiatives to iteratively refine strategy/plans Evaluate and enhance the Global Communications team’s processes and procedures Support the External Communications, Content & Social Media Lead on issues communications as needed. Must have the following Bachelor’s Degree or equivalent experience in a related field. Proven experience in social media management, external communications, public relations, content development, or related roles Creative storyteller, with the ability to take complex information and translate it to a compelling narrative Advanced knowledge of Twitter, LinkedIn, Instagram, Facebook, YouTube, and Reddit Experience with moderating, engaging, and cultivating strong advocacy within community social platforms Proficiency in social media/marketing tools and content creation tools Ability to help build our social media strategy while also being comfortable owning day-to-day execution and engaging with our community members Strategic mindset, with the ability to think creatively and deliver innovative communication solutions that drive business objectives Strong relationship-building skills, with the ability to engage and influence stakeholders at all levels, both internally and externally Embraces a continuous learning mindset for themselves and others - provides and accepts feedback with respect, learns from setbacks, and actively pursues opportunities for continuous growth.