Area Sales Manager

DAG Industries Nigeria Limited is the authorized distributor of Bajaj Auto Ltd. and MRF Tyres across Nigeria. We are seeking experienced and result-driven Area Sales Managers to drive MRF Tyres sales, market expansion, customer acquisition, and dealer development across selected locations. We are recruiting to fill the position below:

Job Title: Area Sales Manager Locations: Lokoja - Kogi, Makurdi - Benue, Port Harcourt - Rivers, Warri - Delta, Yola - Adamawa, Agege - Lagos, Ijebu-Ode - Ogun, and Katsina

Employment Type: Full-time

Key Responsibilities

Execute daily and weekly sales activities to achieve assigned tyre unit and revenue targets. Prospect and acquire fleet owners, commercial vehicle operators, transport businesses, SMEs, logistics operators, dealers, and other potential customers. Conduct regular visits to transport parks, dealerships, markets, business clusters, and other high-potential customer locations. Build and maintain productive relationships with park chairmen, transport associations, dealers, sub-dealers, fleet owners, and commercial vehicle operators. Generate qualified leads, conduct product presentations and demonstrations, follow up with prospects, and convert leads into completed sales. Support dealers and sub-dealers with customer prospecting, product information, merchandising, market activation, and retail conversion. Monitor competitor products, pricing, promotions, dealer activities, and market movements. Support approved sales campaigns, roadshows, park activations, customer events, and other market-development initiatives. Maintain accurate customer information, sales activity, lead status, and competitor intelligence. Submit accurate and timely daily/weekly sales and market reports. Identify customer objections, product concerns, and service issues and coordinate appropriate responses with relevant internal teams. Ensure all customer interactions, pricing communications, documentation, and sales activities comply with company policies. Key

Requirements

OND/ND, HND, or Bachelor's Degree in Marketing, Business Administration, Sales, Economics, or a related discipline. Minimum of 1–2 years of relevant field-sales experience. Mandatory: Proven experience in the sales and marketing of tyre products. Experience in automotive, motorcycles, tricycles, FMCG, logistics, distribution, or related industries will be an added advantage. Experience selling to fleet operators, transport parks, dealers, SMEs, commercial vehicle owners, or other mass-market customer groups is highly desirable. Training or certification in sales, marketing, customer service, or field-sales management is an advantage. Strong knowledge of the local market within the preferred location. Excellent prospecting, sales conversion, negotiation, relationship management, and customer service skills. Ability to work independently in a highly field-oriented and target-driven environment. Strong reporting, market intelligence, communication, integrity, and professionalism.