Product Growth Manager

Prestigious Consulting Group - Our client, Molebi Inc., is recruiting to fill the position below:

Job Title: Product Growth Manager

Location: Remote

Employment Type: Full-time

Job Summary

Molebi Inc. is seeking a highly driven and hands-on Product Growth Manager to lead user acquisition, activation, and retention as we scale our family-focused digital platform. The successful candidate will build the growth function from the ground up, identify high-performing acquisition channels, develop referral and family invitation loops, conduct user research, analyse growth data, and work closely with product and engineering teams. The role has a clear target of achieving 10,000+ activated users within the first 90 days.

Key Responsibilities

Develop and execute user acquisition and retention strategies. Identify and grow acquisition channels including WhatsApp communities, social groups, organic content, partnerships, influencer networks, and referrals. Conduct regular user interviews and focus groups to understand customer needs and product friction. Design and optimise referral, invitation, and viral growth loops. Monitor activation, retention, CAC, referral contribution, and other growth metrics. Run weekly growth experiments across channels, messaging, creatives, and offers. Analyse successful growth strategies from platforms such as TikTok, Instagram, and YouTube and adapt relevant approaches for Molebi. Work closely with product and engineering teams to improve onboarding, activation, invitation, and retention. Build and maintain a growth dashboard and present weekly insights and recommendations to the Founder. Take ownership of growth initiatives from strategy through execution.

Key Performance Indicators

Success in this role will be measured by: Activated user growth User acquisition and conversion Customer acquisition cost (CAC) User retention Family invitation rate Referral contribution Growth from organic and community channels Performance of growth experiments

Requirements

Proven experience growing a product, community, business, or platform from zero. Demonstrable results supported by measurable growth outcomes. Strong understanding of African and/or diaspora communities. Experience with user acquisition, growth marketing, referrals, retention, or product growth. Strong analytical and data interpretation skills. Ability to work independently and execute across strategy, content, outreach, partnerships, and experimentation. Comfortable working in a fast-paced early-stage environment. Strong understanding of customer acquisition funnels and retention metrics. Proactive, highly resourceful, and execution-focused. Genuine interest in product-led and community-driven growth. Added Advantage Experience marketing to diaspora or immigrant communities. Experience with Mixpanel, Amplitude, Google Analytics, or similar analytics tools. Basic video editing skills using CapCut, InShot, or similar tools. Existing networks within African family, parenting, or community groups. What We Offer Remote work Competitive monthly salary Performance bonus tied to user growth milestones Opportunity to take ownership of growth at an early-stage technology company Direct collaboration with product, engineering, and company leadership.